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Undergraduate Certificate in Professional Golf Management

Professional Golf Management (PGM) at Queens University of Charlotte is a multi-faceted program. Students enrolled in PGM are allowed to major in the academic field of their choice. PGM is not a major, but rather a certification that any student who has an interest in golf or in related careers may pursue concurrently with their major. This is a differentiating factor between Queens' PGM and others. You are encouraged to follow your academic talents and integrate those interests with your passion for golf. This ultimately prepares you for a broad spectrum of careers in golf but keeps your options open for jobs out of the golf arena.

While the majority of our students major in Business, many are finding that degrees in Communications, Education, Psychology, or even English translate into desired skill-sets to be successful in golf. In addition, there is a specific PGM minor which students may chose that combines classes in business, communication and psychology. This minor proves helpful to aspiring golf professionals who are majoring in something like History, Art, or any other major that doesn't touch on these important areas of study.

To complete the Queens' PGM program, students must successfully finish 8 PGM courses, 3 summer internships and attend a minimum of 16 seminars. Classes are offered once per semester and taught by PGA members who instruct from a hands-on perspective. Internships are completed during the summers of your freshman, sophomore and junior years. Seminars are typically offered 3 per semester on various topics that are important to golfers, the golf industry or related fields. Together, these requirements allow students to dig as deeply as they wish and in a way tailor the PGM experience to meet their own specific goals and interests.

Requirements for a certificate in Professional Golf Management:

PGM Year 1:

PGM 101 - Introduction to Professional Golf Management & History of Golf/Rules

FOCUS: Students will gain an understanding of the places, people and events that have made golf such a rewarding sport and career option. They will study the history and structure of the PGA and begin to chart their individual path toward their career goals. Students will also become well versed in the rules of golf and gain the ability to instruct others, make rulings, and run seminars.

PGM 102 - Personal Game & Player Development

FOCUS: One of the first hurdles towards becoming a member of the PGA is the passing of the Player Ability Test (PAT). Whether our students choose to take this test during their college years, or wait until graduation is as individual as their career focus. Regardless, the ability to play golf well is key to success. This class works with students to accurately assess their personal game and then develop an effective practice schedule. College requires the mastery of time management skills. This class helps students make the most of their time on the course and practice tee.

*Required completion of 4 out of 6 seminar offerings

PGM 4501 - Internship (650 Hours)

PGM Year 2:

PGM 201 - Teaching Methodology/The Swing

FOCUS: Building upon the skills learned about their own golf swing in PGM 102, student pick up where they left off and master some of the basics of the "swing" and ball flight laws. In addition to gaining an understanding of the science behind golf, they will study different approaches to teaching golf. These methods range from traditional to new age! Students are required to be able to discuss the values and drawbacks of these methods. This class requires both classroom and field work. Seminars in Advanced Teaching and Swing Workshop enhance the impact of this class and allow students who are focused on a future in teaching to dig deeper.

PGM 202 - Tournament Operations/Events & Rules

*Required completion of 4 out of 6 seminar offerings

FOCUS: Students in this class will work directly with a PGA professional and staff from Ballantyne Resort Golf Course to learn the in's and out's of running successful and profitable tournaments and events. Students review formates, marketing, customer service, working with vendors and contracts. As a final exercise PGM student are required to plan and execute a tournament. In addition to the business of event management, students will review and hone their rules skills. Taking what they learned in the first PGM class, student will now be required to mark a course for play and be prepared to serve on a rules committee.

PGM 4502 - Internship (650 Hours)

PGM Year 3:

PGM 301 - Golf Operations Management

Focus: Planning, selling, and hosting events is an important part of golf course operations today. There are many different skills required for the golf professional to master in order to offer successful events. Not only will the golf professional have to differentiate his golf course and event package offerings from competitors, but also make sure the event runs smoothly while accommodating regular play. The student will learn how to sell an event, plan an event, mark the course, make rulings, run the logistics, plan food and beverage, how to communication with the client and most importantly; making the event a success.

PGM 302 - Marketing & Merchandising

Focus: Golf has grown at such a fast rate that courses need to differentiate there facilities and offers from others. The student will learn the basic marketing concepts to be able to attract golfers and retain customers. Students will study customer service, selling techniques, training and merchandising as some of the strategies in this class. Combined with marketing, merchandising can prove to generate great revenue streams, but maybe more importantly; merchandising done right will introduce the golf facility to new golfers. Our annual trip to The PGA Show in Orlando will prove very helpful for the student to understand how important merchandising is to the golf business.

*Required completion of 4 out of 6 seminar offerings

PGM 4503 - Internship (650 Hours)

PGM Year 4:

PGM 401 - Customer Service & Employee Relations

Focus: Building on concepts from the previous class, you will focus on the role of customer service and employee relations as valuable tools in creating a superior golf experience for your clients. In this class you will begin to understand that the golfers' experience is an outcome of four critical elements: (1) policies and procedures, (2) resources, (3) training, and of course (4) customer service. These ideas are propped up on the other side by the employee relation part of the equation. In order for those four element to stand a Golf Professional must (1) employee persons with experience, (2) create a work environment that is supportive, (3) understand the importance of feedback, and (4) motivate his/her staff to perform. The lack of any of these elements dooms your operation to constant turnover and mediocre service. You will be challenged to study the golf industry and identify where improvements can be made.

PGM 402 - Golf Management Capstone & Employment Prep

Focus: In this, your last class of the Queens University PGM Program, you will evaluate your classroom experiences, your internships and your career goals. The end result of this class is to get you employed in the field which best combines your strengths and passions. Remember that the Golf Industry is much larger than "green grass". You will be required to take personality inventories and spend time evaluating yourself. You will gain a better understanding of your needs for supervision, work environment and outcome. Additional focus will be on interview skills, resume refinement and personal goal assessment.

*Required completion of 4 out of 6 seminar offerings

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