Knight School of Communication
The mission of the James L. Knight School of Communication is to prepare consumers and creators of communication messages to become engaged citizens, advocates and leaders in the communities they serve. In our academic programs and our community initiatives, we are discovering how universities can shape their local media ecosystems.
The Knight School offers a Bachelor of Arts with a major in Journalism and Digital Media, a Bachelor of Arts with a major in Communication, and a Master of Arts in Communication. Our degree programs provide students with a solid liberal arts education alongside practical training in traditional and emerging media forms, and critical training in communication studies. Our courses are designed to help students become more ethical, effective communicators in all contexts. Our faculty and students are developing new avenues to approach issues of community and civic engagement, and building specialized communication strategies and media tools to realize purposeful change.
We train our graduates to be sophisticated information analysts, with the ability to evaluate, reflect, create and act with a range of media forms, and in a variety of applied communication environments. Alumni thrive in such areas as journalism, media industries, advertising, public and community relations, law, human resources, sports enterprise, corporate communication, government and education.
Thesis on Social Media Evolves Into Publication
Ashleigh took her communication consultant talents and expertise in social media to a new degree. She imagined that social media could be more than social— that social media, and Twitter chats in particular, might be places for people to gather. Read More