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Knight School Master Plan

Knight School of Communication

At the Knight School, we have high aspirations for what we can accomplish through the Knight Grant initiative: We want to increase digital and media literacy in Charlotte.

We will partner with non-profits, small businesses, Fortune 500 companies and community leaders who value us for our expertise in the field of digital and media literacy, and civic engagement. We will work in the community in a way that is comprehensive and iterative, growing and sustaining the effort across time.

Our overarching aim is to engage students in digital and media literacy initiatives in the community, creating a culture of awareness and excitement surrounding digital and media literacy in the Knight School of Communication. As our students feel empowered to become citizens, advocates, and leaders in the communities they serve, they will, in turn, transform the local community through their commitment to civic engagement.

This master plan outlines the strategy the Knight School is undertaking to accomplish these goals. Our purpose is to engage and impact three constituencies: our students, the community and the emerging field of digital and media literacy. These three form a powerful network through which learning, connecting and exploring can occur. Our focus on the relationship between digital and media literacy and civic engagement uniquely positions us to make a difference in the lives of those we will serve.

The current plan is just the beginning. Through the systems and processes we have put in place, we will have a constant feedback loop for our projects, website and curriculum. We will continue to look for new ways to innovate and serve in the area of digital and media literacy and civic engagement.

Master Plan for Knight Foundation Grant:

Download complete master plan.

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