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Bradley Brooks

  • Professor
  • McColl School of Business

Brad Brooks holds a BS degree in Financial Management from Clemson University, and an MBA and Ph.D. from the University of South Carolina. His Ph.D. major is in Marketing with a distinct emphasis on customer buying behavior.

Brad is a professor of Marketing at the McColl School of Business at Queens College in Charlotte, North Carolina. He previously worked in sales and sales management with First Investors Corporation. His research interests lie in studying customer behaviors and in how to use customer markets in developing marketing strategies.

Consistent with his research interests, Brad stays active in consulting with a variety of organizations including large firms such as Bank of America, but also entrepreneurial start-up organizations as well as some non-profits. As an example of the consulting work that Brad has provided for start up organizations, he performed marketing research and planning services for Un-Du, a new type of adhesive remover that was later bought by the Dumars organization and was named the 1996 national new product of the year.

Brad also takes part in other professional activities. As a consumer specialist, he appears regularly on WBTV news, a local network news program, where he is currently presenting a series of media segments explaining how marketers and consumers approach various product choices.

Degrees

  • BS  - Financial Management; Clemson University
  • MBA  - Consumer behavior; University of South Carolina
  • Ph.D.  - Consumer behavior; University of South Carolina
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