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BBA in Business Administration


The Business Administration Major offers an integrated program that emphasizes the concepts and skills needed to meet the challenges faced by today's business leaders. Through a core curriculum which builds both quantitative and qualitative business skills, the student will develop an overall set of competencies. In addition, students may choose to concentrate in a business discipline to gain a greater level of expertise in that area. The courses emphasize the concepts and skills needed to understand business practices, organizations and managerial responsibilities. There are optional specializations in finance, marketing, entrepreneurship and international business with the Business major. Business administration majors will also complete a minor outside business.


Students must make formal application to the McColl School. The McColl Undergraduate Admissions Committee reviews and approves applications to the major.

Admission to the major which requires the following:

  • Cumulative grade point average of 2.0
  • Prerequisite grade point average of 2.5 with no grade below C-
  • All prerequisite courses completed.
  • A completed application.


Prerequisites: (9 credit hours)

BUSN 207 Financial Accounting
ECON 204 Microeconomics
MATH 110 Quantitative Business Methods

Core Requirements: (36 credit hours)

BUSN 208 Managerial Accounting

COMM 216 Business Communications or BUSN 218 Communications in Business 
BUSN 305 Legal Environment of Business
BUSN 333 Principles of Management
BUSN 340 Principles of Marketing
BUSN 360 Corporate Finance
BUSN 410 Business Analytics 
BUSN 420 International Business
BUSN 460 Business Systems
BUSN 485 Strategic Management
ECON 203 Macroeconomics 
MATH 106 Introductory Statistics

Plus: Computer proficiency or CIS 110

Elective Requirements:

9 credit hours at the 300 or 400 level in business or economics


Marketing Specialization (9 hours)

BUSN 452 Marketing Management
BUSN 453 Marketing Research

And one electives in Marketing.


Finance Specialization (12 hours)

BUSN 470 Investment Analysis
BUSN 474 Intermediate Corporate Finance
BUSN 476 Financial Markets and Institutions
BUSN 478 International Finance


Entrepreneurship Specialization (9 hours)

BUSN 303 Introduction to Entrepreneurship
BUSN 403 Innovation and Creativity
BUSN 453 Marketing Research


International Business Specialization (9 hours)

BUSN 338 Cross-Cultural Management
BUSN 458 International Economics
BUSN 478 International Finance

General Education Requirements

Traditional Undergraduate Program, and the Hayworth School of Graduate & Continuing Studies Undergraduate Program. Prospective students should apply to the program whose curriculum and services best meets their needs.

  • The Traditional Undergraduate Program has degree requirements and services designed for the 18-22 year old student. Most traditional undergraduates live in residence halls and are enrolled full-time. A full range of student life activities and student services are available to students in this program, including the Core Program in the Liberal Arts, the John Belk International Program and the Honors Program. 
  • The Hayworth School of Graduate & Continuing Studies Undergraduate Program has degree requirements and services designed for the adult learner. Most Hayworth undergraduates are employed full-time and enrolled part-time. The Hayworth School also admits those persons wishing to take undergraduate courses as a non-degree candidate. The Hayworth School of Graduate & Continuing Studies realizes the demands that adult students face and assists with study plans, individual student advising and programs designed with flexibility to meet the specific needs of the adult learner. Classes meeting Hayworth degree requirements and several majors and minors are scheduled in the evenings for the convenience of students employed during the day.

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