BUSN 115 Introduction to Business
Introduction to Business: This course is an introduction to each of the principal areas of the business curriculum: accounting, finance, management and marketing, as well as the role of business in American society and the nature of the private enterprise system. Required in Traditional Undergraduate Program only. 3 hrs.
BUSN 207 Financial Accounting
Financial Accounting: This course introduces financial accounting principles. Topics to be covered include recording of transactions, preparation of various journals, posting of ledgers and preparation of income statements and balance sheets. 3 hrs.
BUSN 208 Managerial Accounting
Managerial Accounting: This course is a study of the analysis and use of accounting data to manage
enterprises. Topics include cost-volume-profit relationships, decision analysis, budgeting, standard
costing, segment reporting, and basic product costing methods. Prerequisite: BUSN 207. 3 hrs.
BUSN 303 Intro to Entrepreneurship
Introduction to Entrepreneurship: This course examines the skills, concepts, mental attitudes, and knowledge relevant to creating and managing a new venture. The capabilities gained apply to potential entrepreneurs interested in starting a new business, as well as to those interested in taking over an existing business. The course looks at the nature of the entrepreneur, the entrepreneurial process, and some of the critical ingredients in success and failure. In particular, it examines the driving forces behind the process, namely the founders and the market opportunities. Sophomore standing. 3 hrs.
BUSN 305 Legal Environment of Business
Legal Environment of Business: This introduction to law emphasizes the legal and ethical rights and duties of the individual engaged in business. Topics to be covered include the Constitution, torts, crimes, agency, partnerships, corporations and ethics. Prerequisite: Sophomore standing. 3 hrs.
BUSN 315 Business Law
Business Law: This is a study of law as it affects the individual engaged in business. Topics include contracts, sales, and negotiable instruments. 3 hrs.
BUSN 318 Financial Statement Analysis
Financial Statement Analysis: This is a study of the analysis of financial statements by creditors and
investors. Factors that impact the presentation of financial statement information are covered, as are the behavioral responses that result from financial analysis. Topics include the study of cutting edge technology that captures and retrieves financial data, the role of regulators in influencing presentation of data to the public, and the dangers of misrepresented financial information. Prerequisite: BUSN 207. 3 hrs.
BUSN 319 Fraud and Business
Fraud and Business: This course is a study of fraud schemes that are executed by an entity's own employees and management and affect the entity. The behavioral and social factors motivating schemes involving asset misappropriations, corruption, and fraudulent financial statements along with prevention and detection strategies for minimizing the risk of fraud related losses are also examined. Prerequisite: BUSN 207. 3 hrs.
BUSN 320 Business Ethics
Business Ethics: Business ethics is "dilemma management," focusing on frameworks for decision making.
Using cases, the course explores individual, group, and corporate decision-making; government regulation, special interest groups, and other constituencies; and the complexity of the ethical environment of business. Prerequisite: Junior standing. 3 hrs.
BUSN 331 Human Resource Management
Human Resource Management: This course is a study of the personnel function in the organization. Topics covered include job design, staffing, performance appraisal, training and development, compensation and collective bargaining. Current topics in the law (OSHA, Fair Employment Regulations, etc.) which affect the personnel function are considered. 3 hrs.
BUSN 333 Principles of Management
Principles of Management: This is a basic survey of management theory with emphasis on the functional and task requirements of management and behavioral considerations. Specific topics include the planning, organizing and controlling functions of management; contemporary models of organizational design; motivation and performance; and group behavior and influence processes. 3 hrs.
BUSN 340 Principles of Marketing
Principles of Marketing: This is a study of the interrelationship between marketing functions and the
other primary functions of firms or organizations. An analytical survey is made of the problems of product planning, pricing, promotion, channels of distribution and legislation affecting marketing activities as related to the satisfaction of individual consumer and societal wants and needs. 3 hrs.
BUSN 341 Advertising
Advertising: This course examines the concepts, methods and materials of advertising, from early twentieth-century to contemporary practice. We will explore the techniques of preparing a campaign from the research stage through market analysis and media plan, to creative design and final pitch. Prerequisite: COMM 101 or BUSN 340. 3 hrs.
BUSN 351 Consumer Behavior
Consumer Behavior: This course provides an overall view of some of the basic perspectives of consumer behavior. An interdisciplinary approach will be stressed including the fields of economics, psychology, sociology and anthropology as related to marketing. Emphasis is placed on the fundamental processes of motivation, perception and learning, as well as analysis of individual and group influences as related to the marketing of goods and services. Prerequisite: BUSN 340. 3 hrs.
BUSN 353 Promotion Management
Promotion Management: This course is a study of the promotion activities of personal selling, advertising, public relations/publicity and sales promotion as part of overall marketing strategies and budgets. Prerequisite: BUSN 340. 3 hrs.
BUSN 355 Capitalism
Capitalism: This course in business and history investigates the origins, dynamics, structures, and
trajectories of American capitalism from its birth during the Industrial Revolution of the 1700s until today. While this course focuses on American capitalism as an economic and social system, it also studies the ways in which American capitalism shapes, and is shaped by, the wider American experience. May be taken as ECON 355. 3 hrs.
BUSN 360 Corporate Finance
Corporate Finance: This course introduces the basic concepts, principles and analytical techniques of
corporate financial management. Topics include financial statement analysis, time value of money, valuation of stocks and bonds, the relationship between risk and return, cost of capital, capital budgeting, and long-term financing decisions. Emphasis is placed on understanding how financial decisions affect firm value in a risk-return framework. Prerequisites: BUSN 208; ECON 203 and 204; and MATH 106. 3 hrs.
BUSN 372 Consumer Financial Planning
Consumer Financial Planning: This course presents an overview of consumer financial issues including long term and short term credit vehicles, estate planning, tax management, insurance instruments, and bankruptcy. The course focuses on money management for long term wealth accumulation. In addition, the course provides insight into the function of the financial services industry and their role in wealth management. 3 hrs.
BUSN 403 Innovation & Creativity
Innovation and Creativity: This course will focus on the discipline of the creative process, its development and management, and its application within organizations. The course will coordinate with BUSN 432 to provide students a foundation for creating and developing a business idea. The topics include but are not limited to: multi-disciplinary definitions and theories of creativity and innovation, the development of creative ability and its application and management within organizations, and the development of an individual creative process by exploring multiple creative outlets, culminating in a completed creative project. Prerequisite: BUSN 303 3 hrs.
BUSN 420 International Business
International Business: This course develops an understanding and appreciation of the challenges that
firms and their managers face in attempting to cope in an increasingly global business environment. The course presents foundational material for understanding the evolving global business environment including the changing patterns of international trade and investment, the nature and impact of trade policies, international monetary arrangements and exchange rates. The course also explores strategic options for international expansion, and uses case analysis to examine and understand the varied challenges to firms operating in a global business environment. Prerequisites: ECON 203 and 204. 3 hrs.
BUSN 421 Organizational Behavior
Organizational Behavior: An examination of the behavioral aspects of organizations within our society, this course includes consideration of the interrelationships between the individual, informal and formal groups; group formation, cohesiveness, conformity and norms; interpersonal communications; conflict; authority, power and influence; leadership, motivation and performance. 3 hrs.
BUSN 432 Entrepreneurial Enterprises
Entrepreneurial Enterprises: This course focuses in-depth at defining, creating and funding a new business idea. It examines how entrepreneurial ventures differ from the established organizations in strategy, financial analysis, funding, and competitor analysis. The specific needs for successfully launching a new venture within an established organization, as well as an independent one; and the development of a business plan capable of being presented to potential investors/managers for funding are the key outcomes of the course. Prerequisite: BUSN 403. 3 hrs.
BUSN 452 Marketing Management
Marketing Management: Using the case analysis method, marketing strategies used by management are examined under a variety of circumstances and within a variety of business and organizational settings. Prerequisite: BUSN 340. 3 hrs.
BUSN 453 Marketing Research
Marketing Research: This is an introduction to the research and methods used in the marketing process.
Areas given emphasis include sources of market data, sampling surveys, interpretation of data and the
relationship of market research to the policies and functions of a business. Prerequisites: BUSN 340 and MATH 106. 3 hrs.
BUSN 454 International Trade
International Trade: This course includes topics on international payments, international economic theory, contemporary economic nationalism, international investment and currency problems and the commercial policies of foreign countries. May be taken as ECON 454. Prerequisites: ECON 203 and 204. 3 hrs.
BUSN 455 Sales Management
Sales Management: This course focuses on the fundamentals of sales management with an emphasis on
the management of professional consultative selling personnel. Since selling is an essential key to success in the marketing process, understanding how to manage sales personnel through understanding the personal selling process and how to motivate sales personnel is essential for all marketers. The course combines recitation, case study, and applied experiential learning. Prerequisite: BUSN 340. 3 hrs. 3 hrs.
BUSN 460 Business Systems
Business Systems: Using the operations rubric of a supply chain and/or the marketing rubric of the consumer value chain, the course approaches business from a systems perspective. The objective is to focus on basic concepts in systems thinking. This course bridges the gap between the functional nature of the core curriculum and the integrative nature of the capstone course in Strategic Management. In addition, the course introduces, reenforces and enhances concepts of operations management and the use of information systems in the management of the enterprise. Prerequisites: BUSN 333 and 340. 3 hrs.
BUSN 470 Investment Analysis
Investment Analysis: This course relates the economic and investment environment to security investment decisions. It includes an introduction to the concepts and techniques relevant to the formulation of investment objectives, strategies and policies for individual and institutional investors and an elementary treatment of portfolio theory and the capital asset pricing model. Prerequisite: BUSN 360. 3 hrs.
BUSN 474 Intermediate Corporate Finance
Intermediate Corporate Finance: This course provides an in-depth study of financial theory, analysis and application in selected areas. Topics include advanced valuation techniques, risk and return, cost of capital, capital structure theory and policy, dividend policy, capital budgeting, real options, mergers and acquisitions, and working capital management. Prerequisite: BUSN 360 3 hrs.
BUSN 476 Financial Markets & Institutions
Financial Markets and Institutions: This course describes the various financial markets and the financial institutions that serve those markets. The course will focus on the behavior of major financial institutions, including commercial banks, and their role in the intermediation process as suppliers of funds to the money and capital markets. Other topics include primary and secondary financial markets, treasury and agency securities markets, municipal securities markets, financial futures markets, and stock markets in the U.S. and worldwide. Prerequisite: BUSN 360. 3 hrs.
BUSN 478 International Finance
International Finance: This course introduces students to international financial management issues including exchange rate determination, interest rate parity and purchasing power parity relationships, international Fisher Effect, transaction and operating exposure, hedging and speculation with derivatives, international financial markets, and international cost of capital, capital structure, and capital budgeting techniques. Prerequisite: BUSN 360. 3 hrs.
BUSN 485 Strategic Management
Strategic Management: This is the capstone course for the major requiring basic knowledge of accounting, finance, economics, marketing management, legal environment, and international business. It is designed to develop analytical skills in strategy formulation and implementation and an integrated view of business operations. It also provides a basic grasp of policy problems in a variety of business and governmental settings through the use of case studies. Prerequisites: Admission to the major, and BUSN 305, 333, 340, 360 and 420. 3 hrs.
BUSN 492 Topics in Business
Topics in Business: This course is designed to investigate and evaluate current topics or specialized areas of business. Course topics are announced the semester preceding the offering. Prerequisite: To be designated for each specific course offered. Repeatable for a total of 12 hrs. 3 hrs.
BUSN 495 Independent Research/Study
Independent Research and Study: This course provides an opportunity for an individually designed program of directed readings or a research project. Each study or project requires approval of the supervising professor and the undergraduate program chair. Open to senior business majors with a 3.000 grade point average in the major. 1-3 hrs.