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The Dean's Digest - January 2014

01/22/14 -  

It was a beautiful Saturday in mid-January when Queens held an open house for parents and prospective students, who were invited to campus to interview for scholarships and finalize their interest in Queens, if possible. 

Parents participated in tours of campus and information sessions, including one with me for those whose son or daughter might be interested in majoring in business. From this session several takeaways might suggest a glimpse at critical decision factors for parents helping their students decide on a university to attend.  

First, there were many questions about internships, including international ones.  That Queens University of Charlotte requires all undergraduate students to complete an internship before graduating is clearly a differentiating and positive factor.  But, it is not just an internship; it is a meaningful internship that parents want for their students.  

The best internships share three common characteristics: (i) they are well-structured with clear work expectations, responsibilities and deadlines (ii) the work is directly related to the student's program of study, and (iii) the employer pays the student as if s/he were an employee.  If you are interested in sponsoring an intern, please let me know!  

Second, when parents were asked what majors their students were considering, the top four answers were finance, accounting, marketing, and business (in general).  For most students the job channels in these disciplines are probably a bit vague at this point in their life, but the message is clear that parents are big influencers in what their children might study in college.  

Finally, we talked about fulltime employment upon graduation.  Does the degree matter in the minds of employers?  Would an employer consider an applicant with a BA degree in business administration differently than an applicant with a BBA degree in accounting (or in finance, etc.)? Parents confirmed that applicants showing an in-depth knowledge in a content area were likely to be more credible for jobs in certain areas of business.  

In summary, while parents are still interested in knowing what their children will be learning and the intimacy of that learning environment (small classes and faculty engagement), it is clear that what happens at the end of four years is critical.  Consciously or subconsciously parents think: "How will the McColl School experience help my son or daughter be more competitive in the marketplace?"  

We believe we have compelling answers to that question and one of those answers is where you fit in.  Through internships or fulltime employment opportunities, you can help us promote the McColl brand and convince prospective students and parents that we are the right fit.  

As always, we'd love to hear from you, we'd love to meet you for coffee some morning, and we would love for you to subscribe to the McColl School blog.  It's your move!  

Ron Shiffler


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