MSB team wins first place in Baylor case competition
For the second consecutive year, McColl School of Business students have earned first place in the Baylor Entrepreneurship Student Case Writing Competition that draws participants from across the globe. The competition is co-hosted by the U.S. Association for Small Business and Entrepreneurship (USASBE), the largest independent, professional, academic organization in the world dedicated to advancing the discipline of entrepreneurship.
Amanda L. Cash, Christian C. Melvin and Miranda L. Reynolds, all Professional M.B.A. students, won the 2012 competition with their case titled "The Penguin," about a popular restaurant in Charlotte that recently changed ownership.
"There is an opportunity for learning and growth in every new experience. The turn of a phrase, the implication of a single word, and the importance of team work... these are a few things that became very clear to us as we crafted this case study," Cash said of her experience.
Faculty supervisor Cathy Anderson said, "The McColl School students' success in this competition highlight the strengths of the McColl School, particularly the integration of classroom work with the real world."
Their $2,000 award was presented recently at the U.S. Association of Small Business Education Conference at New Orleans.
"The McColl School, through its professors and curriculum, gave us the theory and framework we needed to develop this case," Reynolds said. "Our case advisor, Cathy Anderson, guided our case team to deliver a final case that would be stimulating and academically relevant for students today. Winning this competition two years in a row spotlights how the McColl School is developing and preparing its students for the business world and beyond."
More than 25 cases were submitted from schools around the world, from the United States, Canada, India, United Kingdom, and the Netherlands. Finals included teams from the Rotterdam School of Management (the Netherlands), Samford University (Alabama), Memorial University (Newfoundland, Canada), and Manhattan College (New York).
In 2011, McColl School students Jud Allen and Margaret Jane Willoughby won first place in the competition for their case about the U.S. National Whitewater Center.
The case competition is an innovative international event that supports and encourages undergraduate and graduate students from across the globe who wish to engage in case research and case writing. Submitted cases must advance the field of entrepreneurship and contribute to our understanding of entrepreneurial phenomena. Submitted cases must not have been previously published nor submitted for review to a conference, book, or journal. They must be original, and their focus can include, but is not limited to, the following:
- New Venture Creation
- International Entrepreneurship
- Small Business Management
- Family-Owned Businesses
- Minority and Gender Issues in Small Business and Entrepreneurship
- Venture Financing
- Corporate Entrepreneurship
- Marketing in Small Businesses and Entrepreneurial Ventures
- The Launch and Development of Social Enterprises
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