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Digitizing Your Network: A Strategic Approach to Social Media Marketing (1st Workshop)

May  7, 2012  - May  7, 2012  6:00 PM  - 8:30 PMKnight Crane Convergence Lab (Dana 110)

Registration Information

These workshops are now at full capacity. If you would like to be placed on a waitlist, you may follow the registration link below or contact Pennie Cooke at 704-337-2251.

Price: $59Register Now

Event Details

The social media revolution is dramatically changing the way businesses communicate with their clients. Just knowing how to login to Facebook or Twitter is not enough. You need a strategy. During this series of interactive social media workshops, you will be given the tools to create a strategic social media plan specific to your needs and interests.

1st Workshop:  Identifying Your Social Media Strategy
During this initial session (part 1 of 3), you will receive an overview of the social media revolution and why you/your business should get involved from a marketing standpoint. We will also briefly summarize the various social platforms - such as Facebook, Twitter, YouTube, Foursquare and blogs - and share best practices for when and how to use them to strengthen your digital presence.  Most importantly, this session will delve into tactics useful for identifying your social media strategy and goals, as well as help you define what success looks like to you and your organization. Part of this will include various case studies that demonstrate successful social media campaigns.

Read about the full Social Media Series here. (Three consecutive Monday evenings, May 7 - 21, 2012.)  Although you may register for individual workshops, we strongly recommend attending all three for a more comprehensive overview.

Who Will Benefit
Anyone looking to expand their skill sets for current or future job including, but not limited to:
       ● Sales people
       ● Small-to-medium business owners
       ● Non-profit workers
       ● Employees looking to create personal brands
       ● Entrepreneurs
       ● Artists, musicians and/or writers
       ● People promoting side businesses (i.e., jewelry, catering, pet-sitting, etc.)

Each workshop will meet in Dana 110 of Queens' main campus (1900 Selwyn Ave.). Computers are provided, but you are encouraged to bring your own laptop or iPad.

Cost Information:
      ● Each workshop costs $59/each, or register for all three for a discounted $149.
      ● Register by Friday, April 20, to receive $20 off all three workshops.
      ● Non-Profits that register by April 20 receive $50 off all three. After April 20, they can still receive a 15% Non-Profit discount.
      ● Current Queens students, alumni and Senior Scholars receive a 10% discount.
*E-mail thomask@queens.edu to obtain coupon codes for discounted registrations.

This social media series is the result of a collaboration between Queens' Hayworth College for Adult Studies and the James L. Knight School of Communication.  The Knight School aspires to increase digital and media literacy in Charlotte. Through partnerships with local organizations, we are teaching the Charlotte community the skill sets needed to thrive in a digital world. It is not only important to access information online, but it is also important to understand how to use it correctly. We want to be a leader and resource to the communities we serve and we are doing so by teaching our communities and then encouraging them to serve others. To learn more about the happenings with digital and media literacy at the Knight School, please go to www.queens.edu/knightschool.

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