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BBA IN Marketing

McColl School of Business

On Campus

Bolster your brand to compel your clientele

Marketing exists all around us and has many fundamental roles in business. It’s focused on translating the voice of the customer into business decisions. Target market identification, communication, product strategy, and pricing are fundamental elements of marketing.

As a marketing major, you will be prepared for a wide variety of fields, including advertising, brand management, marketing research, retail management and professional sales. Students choosing to major in marketing in McColl School of Business will learn to analyze and interpret the marketplace environment, customers, competitors and market trends, while developing strategies to obtain customer satisfaction.

Experiential Learning

As a marketing major, you’ll learn both inside and outside the classroom. Students carry out research projects for Charlotte businesses and non-profits, in which they learn to identify customer needs and opinions. Students will also have the opportunity to compete through our Collegiate DECA chapter. You’ll also attend lectures from leading marketing professionals to gain an understanding of the way marketing theory is translated into action.

Study Abroad

In addition to our many study abroad program options, we offers business-focused study abroad programs through our partnership with premier business schools in France. You can study abroad for a summer, a semester or a full year. You can also choose to earn a dual degree, adding a Bachelor of European Management to your Queens Bachelor of Business Administration degree. Explore study abroad opportunities.

Maggie Shifflett

"This past summer I was a brand ambassador for Gulf Oil. My teammate and I traveled to 16 different states promoting the Gulf brand ... I created marketing campaigns that included social media platforms and various Gulf programs. It was the most hands-on experience I’ve ever had, and thanks to Queens, it lead me to finding my ideal career path in experiential marketing." -Maggie Shiflett '16

 

Internships and Career Programs

The McColl School provides co-curricular professional development opportunities to prepare students for the workforce with internships and career programs. We collaborate extensively with the Charlotte business community. Our award-winning faculty provide insight into the industry as well as networking opportunities. McColl School students have interned with companies such as:

  • Ally
  • Bank of America
  • BB&T
  • Community One
  • Continental Tire
  • Credit Solutions
  • Duke Energy
  • Electrolux
  • Ford Motor Company
  • Goldman Sachs
  • Hershey's
  • Park Sterling Bank
  • Red Ventures
  • Siemens
  • Wells Fargo 

Related Minors and Professional Tracks

  • Leadership
  • Sports Management
  • Communications
  • Psychology

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