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Business Acceleration Academy
-Strategic Planning and Growth Strategies
-Marketing Analysis and Planning
-Financial Management for Non-Accountants
-Acquiring and Retaining Customers
-Communications, Networking and Image Building
Self-Employment and Franchise Options
Wedding Planner Certificate Program
Business Acceleration Academy
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In an exciting new partnership with the Charlotte Chamber of Commerce, a learning series has been designed to provide business owners with ideas to take their businesses to the next level, moving beyond the start up phase. The Business Acceleration Academy offers blended learning in a condensed amount of time considerate of a business owner’s limited time and resources.
The Business Acceleration Academy’s unique format combines group learning in a 1 hour 15 minutes luncheon seminar with an individual 30 minute follow up discussion with the seminar leader. This approach enables business owners to gain insight into business theory and then readily apply the learning to their specific business case, receiving personal feedback without fear of pubic scrutiny or competition. Value-added discussions with academy faculty can be conducted by phone, email, or in person to accommodate the special needs of business owners, but must be completed within 30 days of the seminar. Academy faculty includes both business professionals and business faculty members from Queens. Fee includes seminar, lunch, and an individual follow up session.
BAA 01: Strategic Planning and Growth Strategies
This session will focus on the framework for the strategic planning process. It will give participants the tools to conduct their own strategic planning including mission, vision, objectives, and goals. In addition, we will explore growth strategies in order to help participants make decisions about where to spend limited resources in order to increase revenue.
Instructor: Dr. Darrel Miller, Dean, Hayworth College at Queens University of Charlotte. Dr. Miller has a PhD in international business from University of Florida and has consulted for various organizations including shopping malls, nonprofits, and small business owners.
12:00 PM TO 1:30 PM - 1 Wednesday and 1 TBA
March 5
Location: Trexler Student Center (Davis Dining Room)
Fee: $129 ($89 for Chamber members)
BAA 02: Marketing Analysis and Planning
This session will focus on approaching a competitive marketplace. Special attention will be devoted toward identifying key marketplace variables and how to analyze these variables for developing an effective brand positioning strategy.
Instructor: Dr. Bradley Brooks, Associate Professor of Marketing, McColl School of Business, Queens University of Charlotte. Dr. Brooks has a PhD in marketing from the University of South Carolina and has consulted for a wide variety of organizations, particularly in areas of buyer behavior and marketing strategy.
12:00 PM TO 1:30 PM - 1 Wednesday and 1 TBA
March 26
Location: Trexler Student Center (Davis Dining Room)
Fee: $129 ($89 for Chamber members)
BAA 03: Financial Management for Non-Accountants
This session will introduce forms of potential capital that will enable entrepreneurs to accelerate their business while improving the bottom line. The proper ways to display and present financial information to the financial community will also be discussed.
Instructor: Mark Clifford, CEO and Chairman of Explore, Inc. of Raleigh, NC, is a successful entrepreneur that has started and sold companies in excess of $25 million and has consulted with both large and small firms in finance, business, and management.
12:00 PM TO 1:30 PM - 1 Wednesday and 1 TBA
April 9
Location: Trexler Student Center (Davis Dining Room)
Fee: $129 ($89 for Chamber members)
BAA 04: Acquiring and Retaining Customers
This session covers the important aspects of creating customers, determining true consumer value, identifying good and bad customers, and delivering proactive customer service that results in a stellar business reputation, word-of-mouth endorsements, and consistent service excellence.
Instructor: Mark Clifford, a successful entrepreneur that acquired customers such as Wal Mart, Sara Lee, and Hewlett Packard in his first year of business, has presented seminars on customer service nationally.
12:00 PM TO 1:30 PM - 1 Wednesday and 1 TBA
April 23
Location: Trexler Student Center (Davis Dining Room)
Fee: $129 ($89 for Chamber members)
BAA 05: Communications, Networking and Image Building
This session focuses on communications to facilitate business growth and development. Topics include external/internal messages, oral/written documents, and ways to maximize networking opportunities.
Instructor: Joanne Zukowski is the Director of the Center for Lifelong Learning at Queens University of Charlotte, has a doctorate in organizational leadership, has owned a successful consulting business, and works with the Charlotte Chamber as one of their Ambassadors.
12:00 pm TO 1:30 pm - 1 Wednesday and 1 TBA
May 14
Location: Trexler Student Center (Davis Dining Room)
Fee: $129 ($89 for Chamber members)
Self-Employment and Franchise Options
Although owning your own business sounds exciting, it isn't always a realistic career option. Learn about the various self-employment options and being in business for yourself, but not by yourself. Explore whether a start-up venture versus a franchise business may be right for you.
Instructor: T. Albert Nikles joined The Entrepreneur’s Source because of his desire to assist others in achieving their career dreams. He is a graduate from the E-Source Academy, an intense training program on coaching, franchising and self employment. Throughout his career of more than 30 years in Human Resource management, he has focused on empowering others and helping them realize their potential.
6:30 TO 8:00 PM - 1 Tuesday
April 17
Location: Withers House
Fee: $10
Wedding Planner Certificate Program
Brides-to-be spend more than $32 billion annually to create the ideal wedding, and most of them hire wedding planning professionals to ensure their special day is picture-perfect and stress-free. In this 36-hour, non-credit certificate program, you will learn about the skills, traits, education and experience needed to be a successful wedding planner. If you have an entrepreneurial spirit and strong organizational skills, this six-week program could lead you down the path to a profitable full- or part-time business.
Click here for a full program schedule.
Instructor: Wialillian Howard is the president of Wialillian & Company, a 13-year old special events planning company, and the founder of the HeartStrings© Wedding University, a certificate program for aspiring wedding planners. She is a regular speaker and author and serves as a contributing writer for Event Solutions, an international special events industry magazine.
6:00 PM TO 9:00 PM - Tuesdays and Thursdays
March 4 – April 10
Location: Withers House
Fee: $1000 (Includes binder, handouts and other course materials)
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