For the Media
Your page's headline is determined by the Category/Button it is assigned to. If I were to assign this page, right now, as it is, to the fictional Category "Wooly Winter Widgets", and you clicked on the Wooly Winter Widgets menu selection, you'd be seeing a page that begins like this:
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Your page's headline is determined by the Category it is assigned to. If I were to... |
Your page is automatically decorated with a standard header and footer, and the appropriate menu categories on the left-hand side. All you need to design is what appears in the white space.
Page Style Recommendations:
- Utilize the pre-formatted templates available in the Event Manager tool and Publisher Tool for event and news related items
- Minimum length: Two to three paragraphs. Any less than that will look "naked" or unfinished due to all the blank white space. Short pages can always be improved by including a photo or graphic.
- Maximum length: Some pages need to be very long, and there's no getting around it. When possible, however, consider this rule of thumb: If the visitor has to scroll down more than two screen-heights to see the whole page, it's too long for comfort.
- Images: Every page benefits from the inclusion of an image. Try to locate or create at least one photograph, picture, or logo for each of your pages. (But don't borrow images from other sites or scan them from published materials without consulting the Web Content Manager. Copyright violation online is as costly as in print, and easier to detect.)
- Long pages benefit most from multiple images. Try to have at least one image per screen-height.
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Charlotte, NC 28274
Phone: 704 337-2200
Fax: 704 337-2403
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