For the Media

The training provided by the Marketing & Community Relations staff along with the information in this guide will help provide users with a basic familiarity of the Queens publishing tool. The basic approach taken in each page of this guide is to: discuss a guideline or set of related guidelines show, by example, the guideline(s) in action explain how to achieve the effect(s) in the publishing tool discuss acceptable alternative formats and/or methods          NEW To view the New Text Editor online tutorials, please click here.          NEW Please follow the Editorial Guidelines, as you are your Web page(s). Please click here to review these                        guidelines.

Site Design Philosophy

The ideal goal for Queens' Web site is for every page to have its own unique "flavor" without interrupting the overall flow of the site.

Consider the example of a print publication such as Time magazine. Pages in Time appear in a variety of formats — the Letters page does not look like the Cover Story, and both differ from the Notebook section or the back-page Essay. Yet there is never a doubt that you are reading Time from page to page. You're not suddenly confronted with a page dressed in Wired's neons and metallics, or Raygun's illegible design anarchy, or Seventeen's bubbly graphics and flowery fonts.

Time always looks like Time because they adhere to certain basic design guidelines: font size and face, margins, headline styles, limited color palette, photo captions and borders, etc. By following the guidelines on each page — while perhaps bending just one rule here or there — they maintain consistency while allowing individual pages to "pop" (or recede) in different ways.

It is my hope that this Style Guide will do the same for the Queens Web site.

Clint Patterson
Web Support & Development Coordinator
704 337-2207

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Printed from www.Queens.edu.

Queens University of Charlotte
1900 Selwyn Ave.
Charlotte, NC 28274
Phone: 704 337-2200
Fax: 704 337-2403
Thrive.