Marketing BBA | Queens University of Charlotte

BBA IN Marketing

McColl School of Business

On Campus

Bolster your brand to compel your clientele

Marketing exists all around us and has many fundamental roles in business. It’s focused on translating the voice of the customer into business decisions. Target market identification, communication, product strategy and pricing are fundamental elements of marketing.

As a marketing major, you will be prepared for a wide variety of fields, including advertising, brand management, marketing research, retail management and professional sales. Students choosing to major in marketing in the McColl School of Business will learn to analyze and interpret the marketplace environment, customers, competitors and market trends, while developing strategies to obtain customer satisfaction.

Experiential Learning

As a marketing major, you’ll learn both inside and outside the classroom. Students carry out research projects for Charlotte businesses and non-profits, in which they learn to identify customer needs and opinions. Students will also have the opportunity to compete through our Collegiate DECA chapter. You’ll also attend lectures from leading marketing professionals to gain an understanding of the way marketing theory is translated into action.

Study Abroad

In addition to our many study abroad program options, we offers business-focused study abroad programs through our partnership with premier business schools in France. You can study abroad for a summer, a semester or a full year. You can also choose to earn a dual degree, adding a Bachelor of European Management to your Queens Bachelor of Business Administration degree. Explore study abroad opportunities.

Maggie Shifflett

"This past summer I was a brand ambassador for Gulf Oil. My teammate and I traveled to 16 different states promoting the Gulf brand ... I created marketing campaigns that included social media platforms and various Gulf programs. It was the most hands-on experience I’ve ever had, and thanks to Queens, it led me to finding my ideal career path in experiential marketing." -Maggie Shiflett '16


Internships and Career Programs

The McColl School provides co-curricular professional development opportunities to prepare students for the workforce with internships and career programs. We collaborate extensively with the Charlotte business community. Our award-winning faculty provide insight into the industry as well as networking opportunities. McColl School students have interned with companies such as:

  • Ally
  • Bank of America
  • BB&T
  • Community One
  • Continental Tire
  • Credit Solutions
  • Duke Energy
  • Electrolux
  • Ford Motor Company
  • Goldman Sachs
  • Hershey's
  • Park Sterling Bank
  • Red Ventures
  • Siemens
  • Wells Fargo 


Through the McColl School of Business you will have the opportunity to learn from experienced faculty who are passionate about their field. Each team member has extensive knowledge and background, and will work closely with you as you pursue your degree. Meet your professors.  

Related Minors and Professional Tracks

  • Leadership
  • Sports Management
  • Communications
  • Psychology

Program Contact

If you would like to learn more about being a student in the McColl School of Business at Queens, we hope you will reach out to connect with us. 

Sarah Williams Headshot

Sarah Williams, NCC, M.S.
Director of Undergraduate Enrollment and Student Services

Get To Know Us