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What You’ll Study

Business acumen, or the understanding of business principles, is the foundation of today’s dynamic environment. Whether you want to pursue a career in banking, marketing, politics, arts, technology, healthcare, or even science, they all require well-honed business skills to successfully manage and lead within organizations. This degree will empower you to not only effectively work in your desired field but also to manage and lead organizations with confidence and ease.

Students in a business class

In the BA in Business program, you’ll develop versatile skills and experience in management, marketing, finance, and accounting while building interpersonal skills for leading in the modern business world.

The flexibility within the BA in Business major allows you to choose a designated concentration or create a concentration while also pursuing minors or double majors across campus. Some examples of designated concentrations are Awareness & Promotion, Branding & Messaging, Entrepreneurship & Innovation, International Business, and Strategic Data Analysis.

How Can You Use This Degree?

With a degree focused on management, marketing, and finance, here are a few jobs you could find yourself in as a business major.

  • Business Analyst
  • Business Development Manager
  • Human Resources Specialist
  • Investment Banker
  • Product Manager
  • Research Analyst
  • Market Research Analyst

Highlighted Courses

  • Business Communication (BUS 218)
  • Principles of Economics (ECO 205)
  • Managing Information & Databases (BUS 225)
  • Leadership & Organizations (MGT 345)
  • Principles of Marketing (MKT 340)

Program Contact

Stephanie Keene

Director of Undergraduate Student Services

Meet Your Professors