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Sport Management

What You’ll Study

Does the NBA’s new playoff format increase television ratings? Should ESPN develop new revenue streams? How can the YMCA develop strong corporate partnerships? In the sports management program, you will examine questions like these and sport-related careers at all levels: youth, high school, collegiate, amateur, and professional. Learn to plan, organize and lead organizations whose primary product and/or service is driven by sport. This program will empower you to be an effective leader and to lift others through careers in sport management, sport-related programming, or further study at the graduate level.  

How Can You Use This Degree?

When you graduate with a major in sport management, you will have a tremendous number of career opportunities including:  

  • Coach 
  • Athletic Director 
  • Recreation Director 
  • Agent 
  • Publicist 
  • Sports Marketing Director 
  • Private Facility Manager 
  • Promotions Coordinator 
  • Sales Manager 
  • Sportscaster 
  • Media Relations Specialist 

Highlighted Courses

  • Sport Governance & Administration (KIN 230)  
  • Sport Marketing (KIN 320)
  • Sport Policy & Ethics (KIN 340)
  • Sport Law (KIN 410)

Program Contact

Karla Jones, Ph.D.

Assistant Professor, Sport Management

Meet Your Professors