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Sport Management

What You’ll Study

Does the NBA’s new playoff format increase television ratings? Should ESPN develop new revenue streams? How can the YMCA develop strong corporate partnerships? In the sports management program, you will examine questions like these and sports-related careers at all levels: youth, high school, collegiate, amateur, and professional. Learn to plan, organize, and lead organizations whose primary product and service is driven by sport.

Student interviewing athlete

This program will empower you to be an effective leader and to lift others through careers in sports management, sport-related programming, or further study at the graduate level. Queens will connect you with over 100 industry professionals and over 50 sports organizations throughout the United States and internationally before graduation.

How Can You Use This Degree?

When you graduate with a major in sport management, you will have a tremendous number of career opportunities including:  

  • Sports Event & Facilities Director
  • Sports Marketing Coordinator
  • Sports Information, Communications, and Public Relations Specialist
  • Assistant and Associate Athletic Director
  • Corporate Partnerships Manager
  • Community Relations Manager
  • Sports Agent
  • Sponsorship and Ticket Sales Manager
  • Sports Analyst
  • Business Manager
  • Sports Broadcaster and Producer
  • Community and Media Relations Specialist
  • Finance, Business, and Accounting Specialist

Highlighted Courses

  • Sport Marketing (KIN 320)
  • Event & Facilities Management (KIN 330)
  • Sport Law (KIN 340)
  • Sports Internship (KIN 490)

Student Highlights

“I really value the time I spent at Queens and within the Sports Management program. The program and Dr. Jones specifically were always supportive of my goals and provided me with the resources to achieve them. The guidance and opportunities I received during my time there have led me to where I am now.”

Theodore Wade ’22 – Associate Manager, Recruiting at Wasserman Next Gen and former intern with Bespoke Sports & Entertainment

“The invaluable experience within the sports management department has been a transformative journey, propelling me to new professional achievements. I was able to leverage diverse opportunities provided and fostered meaningful connections with professors and their network. My time as a Royal has truly catapulted me into the role I am in today.”

Kayah Shamapande-Scarboro ’23 – Communications Coordinator, NASCAR and former intern with the Carolina Panthers

“In the realm of sports management, Queens University of Charlotte stands as a beacon of excellence with a commitment to educating and assisting its students. My time at Queens is one I cherish and I am thankful to my professors like Dr. Karla Jones and others for giving me the tools to be successful. Professor Jones, as the program coordinator, is dedicated to helping her students be successful by introducing them to what it takes to succeed post-graduation. Being a part of this program during my time at the university is one of the reasons I am successful in the sports world today.”

Anna Bonifay ’23 – Communications Specialist, Charlotte Motor Speedway and former intern at ESPN

Program Contact

Karla Jones, Ph.D.

Assistant Professor, Sport Management
Program Coordinator, Sport Management

Meet Your Professors